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...call center implementation is the technology which enables you to hear "If you know your party's extension, you can enter it at any time" when you ring up the gas company to tell them that your domicile is about to be blown to smithereens because of a leak.

The folks at Amarex create the computer programs that turn the touch tones into information, which in turn activates the robot that will tell you to get out of the blinkety-blank house pronto and "If you would like to hear this message again, press 1."